Winning Words is specialist in conference business and communications.


Consultancy - Coaching - Training

Conference industry:

  • Conference management
  • Conference research & development
  • Meeting design
  • Venue design
  • Commercial writing


  • Smooth speaking without filler words
  • Elevator pitch
  • Conference presentations
  • Conference moderation

Mission & Vision

Profit, success and happiness are results of doing the right things right,
with passion, pleasure and professionalism.
Quality is key: no quality no business, no happiness, no profit.
Asking is prior to talking.


Winning Words Communicatie v.o.f. CoC Eindhoven nr. 6298427

Ton Soons

Ton Soons

  • Managing partner of Winning Words Communicatie v.o.f.
  • Active in the meetings industry since 1987
  • Conference business consultant
  • Managing director of, a Dutch quality certification body for congress and meeting venues and professional conference organizers.
  • Managing director of, a quality certification body for serviced offices and co-working spaces.
  • Master of Science in Electrical Engineering
  • Trainer and coach of 900 conference speakers
  • Teacher of 350 conference developers worldwide from St. Petersburg to Sao Paulo
  • Developed 250 management conferences and expert seminars
  • Author of “Handboek voor de Congresontwikkelaar”, a conference development guide
  • Co-founder of the Dutch Nationale Meeting Award
  • Regular columnist in several leading conference media

“Our passion is to inspire and support people by using winning words”